2018/05/04

Introduction

In order to figure out what Internet users are talking about and how they feel about Coachella, this report analyzed data collected from twitter a week after the Coachella 2018, mainly focus on:

1.The frequency of words mentioned by users, showing by Word Cloud.

2.Visualization of sentiments towards the music festival among different hashtags and different locations

3.Statistical analysis to generate the population.

Data summary

After gathering data from twitter API and deleting the tweets with no location data, there are: 638 observations for #Coachella2018, 620 observations for #Coachella and 698 observations for #Beychella, together 1956 observations.

Wordcloud for total data

From this wordcloud of total data, we can see word "Beychella" is mentioned a lot. "Great" is also mentioned a lot which means people are enjoying the festival.

Wordcloud for hashtag #Coachella2018

The wordcloud for #Coachella2018 focus on words like: "great", "stagecoach"(which is a California's country music festival during Coachella music festival), and "different". This means that most people enjoy the music festival, but there're still decent amount of people have ambivalent feelings about this year's festival by descibing it as "different".

Wordcloud for key words #Coachella

Tweets under key words #Coachella were more positive comparing to tweets under key words #Coachella2018. More positive words like: "winners", "invest", and "highest".

Wordcloud for hashtag #Beychella

Tweets under this hashtag doesn't have much sentimental words. However, words like "everybodymad"("mad" here should be excitment), "lovely", "like", and "crying" (here should be crying for the happiness and excitment) show that people have positive snetiment toward Beyonce's performance on Coachella 2018.

Histogram of sentiment

The proportion of positive words is larger, and their sentiments are stronger, which means people are more likely to enjoy the music festival instead of perplex and upset by the chaos and crowd.

Map with sentiment

Here red represents positive sentiment and blue represent negative sentiment. There seems to be more users located on the east coast than on the west coast. Also, the color for tweets from the west coast is darker, especially in south California which means people there have more positive sentiment.

Mapping under #Coachella2018

Mapping under #Coachella

Mapping under #Beychella